ZDirect Opens Singapore Office; Appoints Martin Chua as Director of Sales

Direct has expanded its global operations with

a new office in Singapore.

The company which specialises in hospitality eCRM and

eMarketing, has hired industry veteran Martin Chua as director of

sales to lead its business development effort in the Asia Pacific

region.

“ Direct’s technology is a cut above the rest in

the Asia Pacific hotel market,” Martin said. “While eMarketing and

data mining services exist here, they do not come close to the

breadth of service that is offered by Direct and its Mail

electronic communication platform. Direct collects guest data

through interfaces to all major PMS and CRS systems, extracts

profile and behavioral information, analy es it, and then

identifies the right customers for each promotional offer. It is

this centrali ed and personali ed approach to eMarketing and eCRM

that is lacking today in APAC, and I am eager to introduce Direct

and its dynamic content engine to my expansive sales network.”

Martin join Direct with extensive business development

experience in hotel brand and technology sales. Previously, he

served as vice president of business development (Asia) for iBahn

Singapore Private Limited. He held similar roles with interTouch as sales director – South East Asia and Fastbooking

Asia as vice president, business development.

Before

moving into the technology side of the hospitality industry,

Martin was

instrumental in the business development efforts for several Asia

hotel chains, including: regional director of sales and marketing

for Carlton Hotels; regional director of sales – Singapore for

Century International Hotels; and, regional director of sales for

Sol Melia Asia Pacific. He also held sales positions with Albert

Court Hotel and Concorde Hotel Singapore/Concorde Hotels.

He is a graduate of Marketing Institute of Singapore, and is fluent in

English and Mandarin, Bahasa Malay/Indonesia, and speaks the Teochew, Hokkien and Cantonese dialects.

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Direct Opens Singapore Office; Appoints Martin Chua as Director of Sales