This is the W Barcelona hotel in Spain, operated by Starwood Hotels Resorts Worldwide Inc.The W brand is about to get a big expansion push in Asia.
On the heels of recent W Hotel openings in Singapore and Bangkok, W Hotels Worldwide said it plans to more than double its presence in Asia by the end of 2018 to nearly 20 W Hotels and Retreats in nine countries in the region.
W Hotels will open 11 new properties in the Asia Pacific region by 2018, and the company said more than half of the brand’s global pipeline is slated for Asia Pacific, including the first W Hotel in mainland China opening in Guangzhou later this month, followed by other China openings in Beijing, Shanghai, Changsha, and Suzhou over the next five years. Additional W Hotels are also planned in India, Indonesia and Malaysia.
“Asia is a rapidly growing market, long known for exemplary, traditional service in hospitality,” Paul James, global brand leader for W Hotels Worldwide, St. Regis, and The Luxury Collection, said in a statement. “With each new W Hotel opening, we are able to reinvent the luxury hotel landscape, offering cutting-edge design, whatever/whenever service, and insider access to what’s new and next for both our guests and locals alike.”
The W brand first entered Asia in 2004 with the opening of W Seoul – Walkerhill. Since then, W Hotels has strengthened its presence in the region with eight hotels and retreats in seven countries, including properties in Thailand, Singapore, Indonesia, Taiwan, Maldives and Hong Kong.
“The growth spurt of W Hotels in Asia Pacific reflects a significant growth in demand for stylish luxury brands,” said Stephen Ho, president of Asia Pacific at Stamford, Conn.-based Starwood Hotels Resorts Worldwide Inc. (NYSE: HOT), which owns the W Hotel brand.
W Hotels currently has 43 hotels and retreats, including 15 W-branded residences, and plans to have 60 hotels by the end of 2015.
W Hotels to more than double hotels in Asia over next 5 years
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