Park Hotel Group Promotes Rafin To Chief Corporate Officer - e

Park Hotel Group, one of Asia-Pacific’s best hospitality groups, has announced the promotion of Mr Mohd Rafin from Senior Vice President to Chief Corporate Officer (CCO) with effect from 7 February, 2013.

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In his new role as CCO, Rafin will continue to reinforce and expand the Group’s network of hotels in the existing markets as well as spearhead the Group’s expansion plans in new markets within the Asia Pacific. The Group’s recent announcements of two management contracts in Singapore, proves that the lion city remains an important platform and will continue to be a launch pad for the hotel management services division as the Group makes forays into the overseas markets.

To support the Group’s aggressive growth, plans to develop new brands are also underway. Rafin will be part of the focus group that oversees this development while representing the Group’s interest with key stakeholders from the region such as Malaysia, Indonesia, Vietnam, Myanmar, India and Thailand.

Rafin joined Park Hotel Group in 2007 as Vice President and was promoted after two years to Senior Vice President. During his tenure, Rafin contributed greatly to strategic growth of the company within specific areas in Asia Pacific. He was also involved in asset enhancements, rebranding of acquired hotels, setting up the management teams for new hotels and putting the business strategies in place.

He has been working closely with the Global Sales and Marketing Division on the deployment and execution of global marketing programmes and brand initiatives which contributed to the Group winning the TTG Asia Best Regional Hotel Chain award in 2012.

An industry veteran with over 30 years of experience in the hospitality industry, Rafin is well-recognised for his strength in people development as well as strategic business alignment and expansion. Leveraging on his experiences and extensive network, he is responsible to further strengthen the group’s positioning and presence.

Rafin has also been actively involved in influencing the hotel industry in Singapore, having served as Chairman of the Singapore Hotel Association’s Marketing Group. He has also spearheaded various industry initiatives to boost professionalism in the hotel industry. Prior to Park Hotel Group, Rafin had undertaken leadership positions with reputable hotel chains.

“We believe Rafin’s creativity and passion for the hospitality business accompanied by his boundless energy to work alongside with me and the Group’s management team will assist to expand the Group’s portfolio in the region and beyond. He will continue to share his wisdom and experience with our key personnel and future leaders; guiding and supporting them to grow and succeed in their own careers with Park Hotel Group.” said Mr Allen Law, Chief Executive Officer of Park Hotel Group.

Park Hotel Group Promotes Rafin To Chief Corporate Officer - e